A few weeks ago Top Gear's James May was kind enough to grant an interview in which he answered some questions about his Brompton. It has proved to be very popular.
Hot on the heels of this, I asked the Managing Director of Brompton Bicycle, Will Butler-Adams if he would be prepared to answer a few questions. As I am sure you are aware, Will is an incredibly busy man but somehow he managed to find the time to answer my questions.
The brief was simple. I put 15 questions to Will, with the expectation that he answer only those questions he had the time or wanted to answer. I am happy to report that Will answered all 15 questions and his responses certainly make interesting reading.
1)
What sort of Brompton(s) do you own? (M - type, colour, gearing). Was it off
the peg or bespoke?
I ride an M3L which
is about 15yrs old, black black. I got it out of the skip in my early days at
Brompton when too much stuff was being thrown away and to make an example I
took this one out that had been 'scrapped' and repaired it. It has done me
proud ever since!
2)
Since you joined Brompton, what for you have been the biggest changes in terms
of manufacturing, the image of Brompton and sales?
The principals are
the same we try to make a great bike that do what you ask of it and a bit more.
We have applied more best practice to the manufacturing process and really
nurtured and cherished the special elements of our bike, such as the brazing.
On the sales front this come from our customers who like yourself are kind
enough to tell others that the Brompton really does work!
3)
When I have attended events such as the recent Nocturne Folding Bike Race or
BWC, Brompton staff are always out in force and ultra competitive. Is this
something that is encouraged or natural? Who is the most competitive?
We ride our bikes
and like many Brompton owners love racing them as so many people don't realise
what an effective bike the Brompton bike is. On the competitive front there is
a lot of banter in the office about where we all come relative to each other
and I am well and truly part of that. After a stunning ride in 2011 at the BWC
I had a seriously bad ride last year and was beaten by a tonne of staff and am
enduring the constant reminding on a daily basis. I am on a mission for BWC
2013, have started the training and for the first time have 'click in's'!
4)
Why do you think Brompton owners (me included) are so enthusiastic about the
Brompton brand and their bikes in general?
I am not sure that
the owners are enthusiastic about the brand that is a side line. What makes, you
and me love our bikes, is that they are so incredibly useful and make our lives
a happier place.
5) What is the best time you have achieved at
the Brompton World Championships? Do you enjoy taking part in these sort of
events?
2012, can't quite
remember but on the web, I was about 90th out of over 600! I love it and it is
serious but serious fun.
6)
Brompton is doing very well exporting overseas. Do you see this as the future
of Brompton's continued success? Is the domestic market still important?
The future is to
keep innovating and making a product that does what it say on the tin and to
look after our customers for the entire life of the product they buy from us.
If we can do this we will keep having customers in the UK and overseas.
7)
Occasionally strange rumours of what Brompton might release next seem to
surface. One I heard was a 20 inch wheel version. What is the strangest rumour
you have heard that definitely will not happen?
That we will get in
to making push chairs....no chance.
8)
If Andrew Richie was pitching to 'Dragon's Den' about his idea for a folding
bike, now do you think he would fair?
I suspect they would
laugh at him and send him away. Remember he did in a way do a Dragons Den the
10 years he spent trying to get manufacturers and financial backers to support
him, in their droves they all said no and it was only an enthusiastic customer
Julian Vereker who came to the rescue!!
9)
There is a serious amount of engineering behind the design and manufacturing of
a Brompton bike. Do you think Brompton gets the recognition it deserves?
You are right the
engineering in the Brompton is immense but most of our customers are not
interested in this nor do they need to be. The important thing is that all that
effort delivers a product that is seamless, convenient and exceeds the
customers' expectations.
10)
Where do you see Brompton in five years time in terms of design, manufacturing
and sales?
Making great bikes
in the UK and continuing to evolve and support our customers.
11)
As an engineer yourself, have you made a contribution to the ever improving
design of the Brompton bicycle?
I have never not
been involved in the development and design of the bike since the day I
arrived. It goes with the territory.
12)
How does Brompton get on with other manufacturers of folding bikes?
I would say that we
are not really massively 'in' the wider bicycle industry. We tend to get on
with what we are doing and worry about our customers. Much of the industry is
involved in recreation and fashion, selling to bicycle enthusiasts. The
majority of our customers are simply fed up with having their nose in someone's
armpit in the tube or moving along at snail's pace in a car crossing a city and
get so frustrated that they finally give the bike a go. Most bikes don't work
for them as they are too inflexible so they give the Brompton a try and in many
cases are liberated and love it!
13)
As the MD / someone who works for Brompton, are you forever getting asked to
try and get a discount for people?
Luckily not too
often, in many cases thanks to the Bike to Work scheme which is hard to beat.
14)
The Brompton Toolkit is a wonderful piece of engineering. How did it come
about?
We wanted one!
15)
Can you give the readers of my humble blog a snippet of inside information/an
exclusive regarding any of Brompton's future plans?
We now have over 180
staff and I am currently about 20 short of knowing all of our staff names but
having been told that after 100 you lose track I am determined not to stop
trying.
Business is good, we
continue to have a lot of fun and plan to be around for a long time to come.
Some really great responses from Will and I am sure that lots of you fellow Bromptonians will like this interview a great deal.
A very big thank you to Will for agreeing to this and answering my questions. He must be extremely busy but if anything he typifies the customer friendly approach that Brompton have become synonymous for.