Brompton has released quite a few special editions of late. There has been the all black, black with a splash of colour and a blacker version of the all black. Added to the mix we now have a nickel edition and a stardust black which has sparkle bits.
They are all rather nice and have created a fair amount of excitement but I do think Brompton has missed a trick again. With so many special editions cropping up...how special are they?
I suspect that if Brompton were to offer some of the all black components for sale as after market purchases - cranks, seat posts, brake callipers, brake leavers, rims - they would actually make more money in the long run and keep existing owners happier.
Most people buy one Brompton and that is it. They are a good enough bicycle to simply upgrade the various components as and when needed or desired. Having more readily available spare parts deemed to come from a special edition would be a licence to print money, surely. Perhaps Brompton wants to keep these special editions and their rather tasty components wholly exclusive?